Vintage rhinestone clip on earrings signed “Tradition”.

Signed Tradition vintage costume jewelry The history of costume jewelry trademark “Tradition” began more than 70 years ago in Chicago, Illinois. Registered in 1948, the Tradition trademark ceased to exist in 1992. The trademark owner was one of the oldest and largest American corporations “Sears Roebuck and Co”, known as Sears. Founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, the company began as a mail ordering catalog company. Since 1906 the new owners, Richard Sears and Julius Rosenwald expanded the business to chain of department stores. Large corporation, Sears Roebuck and Co owned hundreds of trademarks on manufacture of various products, from pajamas and neckties to refrigerators and automobile tires. Among these trademarks were eight jewelry ones. In particular, three “Tradition” jewelry trademarks registered in 1954 (inactive in 1992), and one registered in 1996 (inactive in 2005). Other jewelry trademarks included T” (jeweled rings, 1964-2005), “Apostrophe” (1988-2010), Crossroads (1999-2009), Mainframe (2000-2009), and Covington (2001-2003).