What is Cupping? Cupping therapy is a form of alternative medicine in which cups are placed on the skin to create suction in order to increase blood flow, reduce inflammation and activate lymphatic drainage. Boosts collagen, reduces fine lines and wrinkles by safely and effectively plumping up skin tissue, improves blood supply to the skin surface to increase its suppleness. Facial massage with cups increases collagen and elastin, shrinks pores, softens scars.