Virgin Atlantic recycled billboard messenger bag

Super cool Virgin Atlantic messenger bag made from recycled billboards. Unfortunately, the website to track this bag doesn't lead anywhere so I wasn't unable to uncover the history. The outer bag is red and black with a "Donkey" patch on the front. The flap closes with hook and loop tape. The interior is divided into compartments with a double sided billboard. Some wear and markings. Strap is adjustable.