Wella Illumina Color Permanent Creme Hair Color 10/38 Lightest Blonde/Gold Pearl

2 oz Create dimensional and natural-looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed. Illumina color elevates light to its highest spectrum revealing previously unseen potential in hair. Now you can make light your own and create new colour expressions that stir the senses and emotions of every client. Brand new, never used