What’s Up Beauty - Positivity Primer

NIB. Never used. Description A hydrating primer purpose-built to be lightweight with fast absorption, designed to extend the wear of your makeup and give your face a fresh, dewy finish. This water-based, milky formula is free from fragrance and tint, making it suitable for all skin types. It softens and smooths your skin while leaving a slightly sticky finish to grip your makeup, ensuring it stays in place all day. Our primer is silicone free, clean, non-toxic, cruelty free, and vegan. It's infused with moisturizing and nourishing ingredients such as niacinamide, hyaluronic acid, vitamin C, and vitamin E, which are known for improving your skin's texture and hydration.