Wiley Pathways E-Business 1st Edition

Good Condition. Please see attached Photos. About: For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. With this book, you will be able to: *Take an e-business from an idea to a working Web site, develop a business plan, and obtain funding from a variety of sources. *Effectively use keywords and META tags to get search engines to notice your e-business, and monitor and manage search engine rankings. *Choose ways of accepting customer payments for goods and services, an appropriate shopping cart for your website, and the right method of inventory and fulfillment. *Work with designers to create a winning site and register the best possible name for a business. *Understand the applicable licenses and laws for starting and running a business, including related trademark and copyright issues, and make the correct accounting- and tax-related decisions. *Avoid online security risks and create safe online business practices, including strategies for protecting and backing up customer data. Product information: Publisher ‎Wiley; 1st edition (March 28, 2008) Paperback ‎480 pages ISBN-13 ‎978-0470198575 Item Weight ‎1.45 pounds