Zadig and Voltaire polo

Zadig and Voltaire is a French ready-to-wear clothing brand, which opened its first store in Paris in 1997. The company’s owner, Thierry Gillier, is a Parisian native and is the great-grandson of Andre Gillier, one of the founders of the sportswear company Lacoste. Unlike his forebears, who adhered to a more sober aesthetic, Gillier hoped to bring dynamism to fashion that was inspired by the rebellious styles of Patti Smith and Marianne Faithfull. The name of the company is derived from the Enlightenment era writer Voltaire and the protagonist of the novel Zadig ou la Destinée, Zadig. [1] Five years after breaking ground on the first store, Cecilia Bönström—a Swedish model who had been working in Paris and Rome asked to join Gillier in growing his brand, she joined his team and eventually became his partner and wife. Bönström took creative control of the company in 2006, and under her leadership, Zadig & Voltaire grew and began to amass a cult following among women who were drawn toward designs that straddled the boundary between masculine and feminine; comfortable relaxed wear that was refined and renowned. Gilliers designed pieces have since become staples, the go-to items for the modern Parisian cool girl. The ‘ready-to-go’ designer style of Zadig and Voltaire is unique in its “boho-chic” style that started with cashmere sweaters. The brand incorporates lace-paneled camisoles, teddy coats, and slouchy knits to enlighten the fashion industry with casual - formal wear.