This website requires JavaScript.
fashionable999
fashionable999
Updated 1 day ago
fashionable999
fashionable999
Updated 1 day ago

contagious by jonah berger

Barnes & Noble

$10 $30

Size
Like and save for later
Add To Bundle
contagious by jonah berger. Good condition, some pen marks in some pages. Contagious: Why Things Catch On. The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is a blender
Shipping/Discount
  • Seller Discount: 10% off 4+ Bundle

  • $7.97 Expedited (1-3 day) Shipping on all orders

Posh Protect: Buyer Protection Policy

Get your order as described or receive your money back. Learn More.

Find Similar Listings

About the seller

fashionable999

@fashionable999

Last Active: 4 hours ago

Beverly Hills, CA
View Closet

794

Listings

600+

Sold Listings

2 days

Avg. Ship time

57

Love Notes

About the seller

fashionable999

@fashionable999

Last Active: 4 hours ago

Beverly Hills, CA
View Closet

794

Listings

600+

Sold Listings

2 days

Avg. Ship time

57

Love Notes