Boost Your Color; Gloss+ enhances & deepens your natural hair color or color treated hair to give you a fresh out-of-the-salon feel; Light Blonde adds shine & blonde tones to hair; Helps highlights pop; Will not lighten hair; Not for gray coverage Semi-Permanent Hair Dye; Use whenever; Leave on for minutes and see the results; No mixing required; It has never been this easy to get so many compliments on your look; It's a color boost with crazy, healthy shine Stay Glossy; Our ammonia-free, semi-permanent hair color wraps around your hairs rather than penetrating your cuticles; Use as much as you’d like without causing damage to your hair’s health Condition While You Color; Gloss+ not only gives you semi-permanent hair color, but also deep conditions to make your hair soft, shiny and manageable; No Parabens, Sulfates, Phthalates, Gluten