Details & care What it is: A generous and rich serum that revitalizes and enriches skin with the radiance of pure gold for an unprecedented glow. Who it's for: Ideal for particularly well-suited to devitalized skin—skin that is fragile, thin, dry and dull. What it does: Infused with La Prairie's proprietary Pure Gold Diffusion System and the Exclusive Cellular Complex, this serum is designed to smooth the skin and refine its texture, revitalize its appearance and help even skin tone. It provides nutrients to the skin and promotes the feeling of increased volume from intense hydration. It provides immediate and long-term benefits to the skin for an unprecedented glow. How to use: Apply morning and night after cleansing and toning. Begin the Pure Gold Ritual by dispensing one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks and along jawline to chin. Complete the Pure Gold Ritual by following with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream. Made in Switzerland 0.17oz *First 2 pics are for show. As shown on pic, 1oz goes for $935. This item is priced accordingly and is cheaper in a bundle.