Root-to-tip drying with less damage and a frizz-free finish. Accelerated Drying: Digital circuitry spins motor up to 90,000 RPMs for up to 5x more speed compared to other Conair® DC motor hair dryers. Next-Gen Air Performance: 75% more air pressure than our other DC motor hair dryers delivers root-to-tip drying power. Honeycomb Ceramic Technology: Up to 50% more ceramic surface area than our other DC motor hair dryers helps prevent hotspots to minimize heat damage. Frizz Defense®: Internal ionic generator diffuses conditioning ions to eliminate frizz. Sleek & Lightweight: Up to 30% lighter compared to our other AC motor hair dryers. Locking Cold Shot: Illuminating salon-action true cold shot sets your style in place. Designed to Be Noticed: Contemporary beauty to level up your vanity. Extra-Long Reach: 7 ft. cord gives you more flexibility. Precision Controls: 3 heat and 3 speed settings for customized styling of every hair type and texture. My husband bought me this but I’ve never used it! No box - brand new.