DNA Infrared hair straightener locks moisture into the hair by stimulating negative ions to draw the oils found inside of the hair shaft to the surface. When the oils are on the surface of the hair, they trap water molecules inside which keeps your hair healthier. This also means your hairstyle will hold longer and better! Digital screen Adjustable temperature up to 450 degrees Rose gold Titanium plates Infrared laser heat - works from inside of the hair rather than outside, helps protect the outer cuticle that is vulnerable to damage and frizz. 360-degree swivel cord Cool tip Auto shut-off World-wide use 110/240V - dual