I love this color so much that I bought more of them than I can use, so I'm getting rid of one of them. this is from the Kat Von D now discontinued line of Everlasting Liquid Lipstick. If you haven't used it and like matte lipsticks, you're in for a treat! This is the best matte lipstick I've ever used in my life. Doesn't come off for God. See the pictures for color swatches to get an idea of which shade of red we're dealing with here. New in box. Never opened. Never used. Never swatched. As clean as they come. Now yours.