On recommends buying your usual size as this model fits true to size The best-selling Cloud, reintroduced with even more comfort, no matter the situation. Featuring a Zero-Gravity foam in CloudTec® for soft, cushioned landings plus an improved, more inclusive upper fit. The signature speed-lacing system lets your foot slide in and embrace the comfort. What’s more, the sustainability game has been raised by adding recycled materials. All reasons to feel more comfortable.