“Intensify your eyeshadow with theBalm Put a Lid on It Eyelid Primer.” “Never settle for muted eye looks again with theBalm Put a Lid on It Eyelid Primer. This eyeshadow primer packaged in an easy-to-use squeeze tube lets you dispense the perfect amount of product every time. Apply theBalm Put a Lid on It Eyelid Primer to eyelids just before your regular eyeshadow application to enjoy a look that stays put and looks extra vibrant.” Creates a nude matte canvas for eyeshadow Conceals veins and redness Keeps looks in place all day Intensifies eyeshadow pigment New/unused