Vintage Red Fred Hayman Purse with glamorous jeweled hand, 6.5" length, 5.5 " height, 2" width. Designed by the Godfather of Rodeo Drive. Today, behind the Louis Vuitton flagship on Rodeo Drive at Dayton Way, a street sign marks the spot where Fred Hayman’s retail empire–Giorgio Beverly Hills, followed by Fred Hayman Beverly Hills—ruled the zone from 1961 to 1998. *Fred Hayman Place, 90210 * Own a piece of history.